Storytelling, Setting Boundaries & Using Your Buyers' Lingo
Happy Hump Day Friends-
Below are 5 best Sales Lessons I learned this past week.
Hopefully they help improve your sales game, as we continue to all learn how to navigate in the new Covid-era environment. As always, continue to be curious. And continue to put yourself in your buyer’s shoes.
Use the Exact Lingo of your Prospects
Josh Braun, bringing the heat, per usual. This time, giving tactical ways of how to learn and use the lingo/terms/literal words, that our respective prospects use.
Storytelling! (Your Customer’s - Not Yours!)
Along the same lines… use the stories of your customers, to showcase how your product can help.
Doug Landis, former “Chief Storyteller” at Box, talks through the importance of Storytelling in Sales.
Email Subject Line Tips
Simple, tactical, can implement today (full post here)…
Thanks Danny Read!
Have Clear Boundaries
Lots of WFH these days…
Justin Welsh pulled a great quote from Jason Fried and DHH’s book, Remote: don’t let work drift into that evening you’re supposed to share with your wife and kids.
Then, Michael Tuso drops the tactical tip of the week, in the comments…
So crucial, I tell my partner "I'm walking to work now" in the morning and I walk around the neighborhood listening to an ebook, doing the same after work to bookend the day and "psychologically" commute to work so it marks a clear beginning and end, this is very good!
(Re)Sell to Buyers when they move Jobs!
They say the best salesperson for your product is your customers. But what if you could have your customer be a buyer? Again.
Well, when a person who bought from you switches jobs - you get the rare opportunity to resell them. You already have rapport. They know your product. They know the pricing.
All you have to do: 1) Keep track of your buyers 2) Reach out.
h/t to Adam Goyette for elaborating on how this happened to him last week.
Be sure to take time to keep your mental health in check this week. It’s never more important, than in times like now.
Stay safe. Stay sane,
Brendan J Short